Privacy

1. Privacy Policy

   1.     At Madworld (the “Platform”, “we” or “us”) we respect personal data and are committed to full implementation and compliance with the data protection principles and all relevant provisions of the Personal Data (Privacy) Ordinance, Cap. 486 ("the Ordinance").
   2.    This  privacy  policy  (this “Policy”)  outlines  how  we  collect,  maintain,  process,  use, disclose and protect your personal information (“Personal  Data”).  Personal  Data  shall include information that directly or indirectly identifies you or by which your identity could be deduced. Protecting your privacy is important to us, and our goal is to maintain your trust and confidence when we handle your Personal Data.
   3.   This Policy is applicable to all visitors and users who use or access the Platform, as well as any other persons whose Personal Data is collected, by whatever means, used and held by us.
   4.    By accessing and/or browsing and/or using and/or logging in and/or signing up  and/or requesting any services and/or receiving and experiencing any services and/or dealing in any manners in this Platform, you acknowledge that this Privacy Policy will apply to you and that you have read, understood and accepted this Privacy Policy. If you are a minor in your jurisdiction or under 18 years old, please consult your parent or guardians in respect of this Privacy Policy.
   5.    You acknowledge that the Platform uses blockchain technology, and all transaction history on and relating to the Platform may be accessible by the public or any third parties.

2. Kinds of Personal Data Collected, Used and Held

   1.   When registering an user account on the Platform or for the purposes of the UMAD tokens purchase, the personal data we collect may include, but are not limited to:

      • Government issued ID number;
      • Copy of government issued ID with photograph;
      • Expiration Date of government issued ID;
      • Email;
      • Physical address;
      • Date of Birth (DOB);
      • Birthplace;
      • Photography;
      • Credit Card Authorizations;
      • Citizenship;
      • Data collected by the cookies specified below.
      • When submitting a purchase order, the following personal data will also be collected:
      • Wallet ID where tokens are to be sent to;
        
      • Amount sent in USDC/USDT;
        
      • Official timestamp of transaction;
        
      • Transaction hash;
        
      • Date.
        

      In case you choose not to share certain personal data with us, we may not be able to offer or perform some or all our services insofar as these personal data are obligatory and/ or necessary by any law or regulation in any applicable jurisdictions or for the performance of our services (for example, applicable anti-money laundering laws and regulations).

   2.   When  you  use  our  services  on  your  mobile  device,  or  features  such  as  two-factor authentication, we may also collect  your phone  number. We may  associate that phone number to your mobile device identification information.
   3.   Personal Data shall be provided by you to us at your own will. The information set out in Clause 2.1 are mandatory for our purpose of creating your user account and providing our services to you. Notwithstanding the foregoing, we reserve the right to refuse your account registration.

3. Purpose of Personal Data to be Collected

   1.   Personal Data and information collected from you will be used by us for the following purpose:

      • Signing Up, Registration and Identification:

        1. To create, sign in and register a user account on the Platform;  
        2. To create, sign in and register a user account on the Platform;  
        3. To allow you to participate in interactive features of our services, when you opt to do so.
      • Providing Services: To provide services to you on the Platform, including sending you notifications  (e.g.,  notifications  of  offers  on  your digital  assets  or  changes  to  our services), responding to your inquiries, comments and other requests;
      • Business, Marketing and Statistics: to carry out statistics and data analysis to improve and  enhance  our  services  and  develop  our  marketing  strategies.  We  may  conduct research  on  our  customer  demographics,  interests  and  behavior  based  on  the information collected;
      • Profiling: To build up an artist’s public profile;  
      • Compliance: To monitor compliance with our Terms & Conditions, our AML and KYC Policy and applicable KYC/AML laws and regulations, to prevent fraud and other prohibited or illegal activities as well as to protect the rights and safety of the Platform, our Affiliates;
      • Administration:  to  administer  the  Platform  for  internal  operations,  including troubleshooting, data analysis, testing, research and survey purposes, and as part of our efforts to keep the Platform safe and secure; and
      • Direct Promotion  and  Marketing: Upon  obtaining  your  consent,  we  may  use  your Personal Data for marketing or contact you from time to time to share promotional or marketing information in respect of the Platform.

4. Transfer of Personal Data

   1.    We use the information we collect to set up our services. We may also use such information to contact users and prospects to discuss their interest in our Platform and the services we provide, ways we can improve our services, and send information such as announcements of  promotions  and  events  regarding Madworld,  our  group  companies  or  our  business partners.  We may disclose and share your Personal Data to third parties for the following purposes:

      • 4.1.1   We  may share  some  or  all  of  your Personal  Data  with  our  parent company, subsidiaries,  joint  ventures  or  other  companies under  a  common  control (“Affiliates”), in which case we will require our Affiliates to honor this Privacy Policy.
      • 4.1.2  We may share Personal Data, as necessary, with counterparties involved in your trading  activities  on  the  Platform  in  order  to execute  those  transactions,  or otherwise for the purposes of enforcing or applying our Terms & Conditions, our AML and KYC Policy or other relevant agreements or Platform’s policies.
      • 4.1.3  We may share Personal Data with our agents, third party service providers and our business partners assisting our provision of the services to you.
      • 4.1.4  We may disclose Personal Data where we are required by law to do so, or to protect the rights, property, or safety of our Platform, our Affiliates, our users or customers or other third parties, which includes but not limited to exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
      • 4.1.5  We may disclosure Personal Data as may otherwise be outlined in this Privacy Policy.
   2.   Save for Clause 3.1 above, all other transfers of your Personal Data to third parties will be subject to your prior consent in writing, unless we are required by the laws or regulations in any applicable jurisdiction, or if we must disclose the data to enforce our claims upon third parties, who are obligated to maintain secrecy.

5. Data Collected Automatically

   1.    Commercial  activities,  such  as  trading  activity,  order  activity,  deposits,  withdrawals, account balances will be automatically stored and collected by the Platform.
   2.   When you use the Platform, we also receive and store certain information such as your IP address, device ID, and your activities within the Platform. We may store such information or such information may be included in databases owned and maintained by our Affiliates, agents or service providers. The Platform may use such information and pool it with other information to track, for example, the total number of visitors to the Platform, the number of messages users have sent, as well as the sites which refer visitors to Madworld.
   3.   This data we collect automatically may be compiled and analyzed anonymously, and we may share this anonymous data with our Affiliates, agents and business partners. We may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for any lawful purposes.

6. Retention of Data and Information

   1.    We will retain all your Personal Data, transaction records and other account information so long as is necessary for the fulfilment of (i) the purposes for which they were collected and (ii) of the legal requirements, after which they will be removed and destroyed.
   2.   You hereby acknowledge that your information and data are stored and maintained in our electronic database, facilities, servers and back-up servers which may be located outside your country, where the legal protection and standard of security requirements may not be equivalent  to  the  same  provided  by  and  legally  required  by  the  applicable  laws  and regulations of your country.
   3.   At any time, if you desire to erase any of your information or data from our electronic databases, facilities, servers and/or back-up servers, please contact us.

7. Accuracy and Change of Personal Data

   In order to ensure the correctness and accuracy of your Personal Data, particularly your contact  details  retained  by  us,  you  may receive from  time  to  time  our  request  of confirmation, verification and/or update of your information and data. You may also from time to time request us to correct and/or change your Personal Data held by us

8. Handling and Security Measures

   1.    Save as stated herein and Clause 3.1 and Clause 4.2, any Personal Data and information we collect  concerning  you  shall  not  be  disclosed  to  any  other  parties  without  your  prior approval unless required by the laws or regulations in any applicable jurisdiction.
   2.   We may retain your Personal Data as long as you continue to use our services, have an account with us, or for as long as is necessary to fulfill the purposes outlined in this Privacy Policy or required under applicable laws.
   3.   We  have  established  in  place  security measures  and monitoring procedures  to  prevent unauthorized or accidental access, processing, erasure, loss or use of the data. We shall at all times use our best endeavors to ensure that personnel with access to Personal Data will adhere  to  all  necessary  procedures  for  ensuring  compliance  with  applicable  legal requirements for data protection.

   4.  Our security measures are listed below:

      • Controls on password complexity, any password must consist of at least 8 characters, limited re-tries or resets per day are implemented to prevent passwords from being compromised;
      • Advanced encryption technology is used to protect the safety of Personal Data during transmission.;
      • Only  personnel  that  are  trained  with  reference  to  strict  privacy  guidelines  and procedures are authorized to access or handle your Personal Data. Such personnel are accountable for any non-compliance with the related obligations; and
      • The security system will be reviewed regularly by us.

9. Third-Party Platforms

   1.    After clicking on any advertisements or any hyperlinks on the Platform, you may leave the Platform and be diverted to the platforms of our advertising clients, content providers, suppliers,  business  partners  or  other  third  parties.  When  you  leave  the  Platform,  our agreements and policies under this Privacy Policy are not in effect. We may, but are not obligated to warn you that you are leaving the Platform.
   2.   Some  transactions on  the  Platform  may be  facilitated  and  run  by  third  party payment gateways. Any such transactions are governed by the terms of services and privacy policy of the third-party platforms.
   3.   You acknowledge that  your visit to these third-party platforms is not protected by this Privacy Policy. We do not own or control those third-party platforms.
   4.   Without prejudice to Clause 3.1, Clause 4.2 and Clause 8.1, we have not authorized such third-party platforms to collect any information or data from you. You understand and agree that your use of any third-party platform is subject to any terms of use and/or privacy policy provided by such third-party platform. We are not a party to any such agreements and you are advised to review any term of use and/or privacy policy provided by such third-party platforms and  should  make  any investigation  you feel necessary or  appropriate before proceeding  with  any  transaction  with  any  third  party.  You  acknowledge  we  are  not responsible for any exposure of your data at these platforms or losses arising from a third-party platform’s practice or policy.
   5.   We provide these third-party platforms only as a convenience and do not review, approve, monitor, endorse, warrant, or make any representations with respect to such third-party platforms, or their products or services. All links in third party platforms shall be used at your own risk. For avoidance of doubt, we do not endorse the contents, the privacy policies or security measures in respect of personal information and data collected by any third-party platforms.

10. Cookies

    We  may  use  “Cookies”  to  improve  our  internet  service  and  enhance  your  online experience.  Cookies are small files that are automatically stored on your web browser in your computer that can be retrieved by the Platform. Cookies may be used to remember you and your preferences when you visit the Platform and enable us to tailor the Platform to your needs. The information collected by Cookies is anonymous visitor’s personalized settings information and contains no full name or address information or any information that will enable anyone to contact you via telephone, email or any other means. We will not collect any Personal Data from you when the Cookies are used. You can also disable cookies by changing the settings of your web browser. Cookies cannot be used to run programs or deliver viruses to your computer and/or device.

11. Limitation of Liability

    We have implemented reasonably practicable procedures, measures and steps to safeguard the security of your Personal Data. However, no method of transmission over the Internet, or method of electronic storage, is impenetrable and we cannot guarantee the absolute security of our systems. In the event any Personal Data is compromised as a result of a breach of security, we will not be liable for your resulting losses and damages, whether direct or indirect.  

12. Social Media Widgets

    Our Platform may include social media features, functions, such as the “Share this” button with  Facebook/Meta  (or  similar  functionalities  developed  by  other  social  media companies), widgets, or interactive mini-programs that may run on our  Platform. These features may collect information, including inter alia your IP address, which pages you had visited on our Platform, and may have Cookies to enable the said features and functions. Social media features and widgets are either hosted by a third party or hosted directly on the  Platform.  Your  interactions  with  these  features  and  widgets  are  governed  by  our Platform’s privacy policy.  

13. Changes in this Privacy Policy

    We reserve the right to update or amend this Privacy Policy upon our sole discretion. The revised Policy will be posted on the Platform with an effective date and/or by our email to you.

14. Access to Personal Data

    You may contact us directly to exercise your right to request for access to and copy of, and correction and updating of your information and data held by us.  

15. Contact Us

    If you have questions, concerns or suggestions related to our Privacy Policy or our privacy practices you may contact us. For any questions regarding your rights or if you believe that someone has provided us with your personal information and you would like to request that it be removed from our database, you can contact us via the above email.

16. User Consent (for Direct Marketing)

    • Your  name,  phone  number(s),  and  email  address(es)  collected  by  us  shall  be  used  for providing  you with information in  relation  to  the  promotion  and  direct  marketing of  our products and/or services at the Platform.
    • We will not use your Personal Data unless we have received your consent or indication of no objection.
    • If you do not wish to receive information on the above, please unsubscribe from our mailing list.